Bridge City, Stumptown, Beervana, or the City of Roses—Portland is as eclectic as its nicknames. The four distinct districts all tout a variation on the theme “Keep Portland Weird.” Southwest houses the downtown city core, a bustling blend of high-profile retail, culture, art, and entertainment. Southeast clings to the Willamette River on its gritty edge, softening into quaint neighborhoods offering all levels of lifestyle. North/Northeast, or "NoPo," is an evolving, ethno-diverse tract of livability dotted with affordable, hip haunts and a cooler-than-thou attitude. Northwest is the upscale sustainability model anchored by the Pearl and slightly adrift from Uptown/23rd. Together these districts deliver a trendsetting cultural crossroad catering to over eight million visitors a year.